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Wednesday, September 10th 2008
BREAKOUT METAL STARS ALL THAT REMAINS PARTNER WITH MAJOR LEAGUE GAMING TO PROMOTE NEW ALBUM "OVERCOME"
NEW YORK CITY-TUESDAY, SEPTEMBER 9, 2008- All That Remains and Major
League Gaming, the professional gaming league, today announced an
innovative promotion that will allow fans of the band to download a
track from their highly-anticipated new album, OVERCOME one week before
the album’s release date. The track “Chiron” will be exclusively
available from www.mlgpro.com for one week starting on September 9th.
OVERCOME (Prosthetic Records/Razor & Tie Entertainment) hits streets
September 16th.
“From the moment we brought Phil from All That Remains into the offices
of Major League Gaming, it became clear that this was more than just two
companies matching demographics to reach new consumers – because Phil
lives gaming the way he lives music, and knows just about everything
there is to know about the field,” commented Razor & Tie Entertainment
Senior Vice President, Marketing, Michael Krumper. All That Remains
frontman Phil Labonte added, “It’s really great to be working with Major
League Gaming. I’m a huge fan of the organization. Besides music, gaming
is another great passion of mine and I am very happy to find a way to
bring the two together.”
“This deal came about through intense mutual respect and admiration
between some of our biggest pros and the guys in the band,” said
Catherine Corry, EVP of programming and production for Major League
Gaming. “The synergy between the video game lifestyle and music has been
well documented and we’re proud to work creatively with All That Remains
to offer the single to our community to simply listen to, or use in
their original video montages.”
In a move to capitalize on the marriage of games and music, players are
encouraged to use the music in their game play montages and send it to
the MLG game room at www.gameroom.mlgpro.com
. The MLG experience includes online
tournaments, live events, broadcast-quality programming, and a
competitive gaming social network where players and fans can express
themselves through video montages, blogs, and profiles.
Two weeks ago, All That Remains frontman/die-hard video game enthusiast
Phil Labonte stopped by MLG’s Live Pre-Game show at the Toronto stop of
the Pro Circuit on August 22, to talk with host Chris Puckett about his
favorite MLG Pros, playing Halo3 on the MLG playlist, and to debut the
video for “Chiron” for the MLG community. In another first, MLG’s
legendary team, Final Boss, will be using the All That Remains track
“Two Weeks” as their theme song in MLG Pro Circuit events moving
forward.